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Silver Crunch
PROJECT TYPE
Personal Project
TOOLS USED
ROLE
Graphic Designer
YEAR
Adobe Illustrator & Photoshop
2023
This project is a personal endeavor aimed at improving and honing my skills as a graphic designer. It serves as both practice and an opportunity to gain a better understanding of my clients's project requirements.
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'Silver Crunch' is an African bakery company that sought a complete brand identity, encompassing logo design and bakery advertisement. I opted for a natural style theme, employing soft neutral color palettes. The logo design follows a monogram style, incorporating two chosen alphabets.
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To gain a deeper understanding of the logo design style suitable for the bakery, I created a mood board to capture the ambiance and essence of the bakery.
Color Scheme: As Silver Crunch is situated in a warm-climate country, I chose a color scheme consisting of soft neutral tones to create a welcoming atmosphere for the bakery.
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Sketch Process: The logo design style chosen is a monogram, and therefore, I've opted to create the logo using two letters: 'S' and 'C'.
Digital Sketch: To gain a clearer visual representation of the logo design, I started by creating four different logo concepts before ultimately selecting the final logo
Logo Moodboard
Logo Mockup
Name Card
Embroidery Paths
I edited both the digital and printed poster advertisements as a means to represent 'Silver Crunch' bakery.
Digital Advertisement
Printed Advertisement
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