PERAK 
STATE BRANDING

I was tasked with developing a brand and identity for the Malaysian state of Perak, to create a travel agency catering to tourists. The specific target audience for this state branding project includes foreign tourists aged 25 and above.

To effectively promote Perak's brand and identity, a range of advertising materials will be employed, including promotional posters, souvenir sets, stationery sets, travel guide websites, travel books, and brochures. The chosen design theme for this agency centers on a vintage style, a deliberate choice influenced by Perak's reputation for historical landmarks and Malaysian cuisine.

2022